In just two short years leading Royal LePage Commercial, Damon Conrad has spearheaded exciting growth that has empowered the company to take top spot as the largest and fastest-growing commercial real estate brand in the country. Now, with more than 550 commercial real estate agents nationwide, Conrad has set even loftier goals for the coming years.
About half of the commercial agent growth can be attributed to recruitment from within the Royal LePage residential real estate brand of approximately 20,000 agents, with the remainder coming from external brokerages and new recruits. Moving forward, organic recruitment will continue to be a strong growth tool, in addition to adding existing brand acquisitions to the mix, ideally.
Whether you’re looking to get started in commercial or switch brokerages entirely, the iconic and truly Canadian Royal LePage brand name will help you establish trust in your real estate business and help fuel constant growth.
Courtesy: Royal LePage Commercial
Meet Damon Conrad
In November 2020, Damon Conrad joined Royal LePage Commercial as national director. He began taking stock of the commercial division and set his sights on growth, increasing the number of commercial agents within the brand by an impressive 48% in just two years.
Conrad is no stranger to Royal LePage Commercial. In fact, he began his career with the brand in 2002 as a commercial agent. Conrad’s career path led him to senior roles at several other well-known companies – including Bell Canada, SNC Lavalin, Brookfield Global Integrated Solutions and most recently, Second Cup Coffee – which helped cultivate the expertise required for him to return and successfully run Royal LePage Commercial.
Future growth in secondary and tertiary markets
Royal LePage Commercial provides national exposure with local expertise. This allows the company to remain competitive in primary markets, and really helps it dominate the secondary and tertiary markets.
In fact, the majority of business that flows through the doors at Royal LePage Commercial is centred on mid-market level deals ranging from $1 million to $10 million. And, the company is looking to continue optimizing and building this segment as part of its overall growth strategy.
Royal LePage Commercial is challenging the traditional mindset of Canadians who first think of the large international institutional brokerages when commercial real estate comes to mind. While these institutional commercial companies are often only present in the primary markets of Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal, Royal LePage Commercial’s goal is to have a commercial agent presence in every community across the country where business exists. In the next three to five years alone, Conrad is aiming to have 1,000 commercial agents behind the brand.
Courtesy: Royal LePage Commercial
While the retail and office commercial real estate markets have been more challenging over the past two years, industrial, multi-family and land categories have proven strong, leading some Royal LePage agents to their most successful years to date.
Whether we’re experiencing an up or down real estate market, Conrad believes there’s always opportunity available. And, Royal LePage Commercial continues to bring validity to this mindset, celebrating its best year yet, and powering forward to carry that success into 2023 and beyond.
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Fantastic work Damon & the team at RLP Commercial! Our ABCHI Commercial Inspectors love working with your Agents/Brokers & supporting their clients. True pros!