As the publication of REVEL STYLE magazine, issue viiii, approaches its print date, the celebration of 10 years in business continues for REVEL REALTY INC. with the anticipation of this year’s launch party in October.
A major emblem of the REVEL brand, REVEL STYLE magazine represents much more than the marketing personality of a brokerage that has expanded rapidly, over its 10 years of existence, to include 30 offices across Ontario and a growing membership of quality real estate agents and brokers. It represents a shared vision: to REVELutionize real estate.
With this in mind, why does a brokerage that has always been on the right angle of growth projections continue to publish a lifestyle magazine geared toward real estate aficionados?
Intended from the beginning to provide another dimension to a dynamic brand name, REVEL STYLE magazine has definitely evolved over the past decade. The initial mission of REVEL STYLE magazine was to document real estate culture and all of the associations derived from purchasing a property, no matter what the use or location.
In the context of nearly 10 years in business, however, REVEL STYLE magazine has also become a documentation of company growth, brand influence and corporate creativity over the years, not to mention a lightning rod symbolizing the energy of the REVEL brand, which continues to inspire agents, clients and real estate investors to see the potential lifestyle opportunities provided by an affiliation with real estate.
As agents and brokers alike continue to put the magazine to use for listing appointments, at open houses or to represent REVEL culture at industry conference events, REVEL STYLE magazine has travelled extensively as a portable brand ambassador, inviting colleagues, professionals, leaders and friends into a welcoming real estate culture driven by a modern vision and grounded by a desire to give back to the communities REVEL serves on a day-to-day basis.
As a result, REVEL STYLE magazine has become a voice for the REVELution, announcing new trends in the industry, while introducing proven innovations REVEL has invented to better the way real estate is transacted in the country. For REVEL’s growing network of clients, it has also opened doors to communication, camaraderie, collaboration with other realtors and brokerages and, ultimately, a visualization of the future, prognosticating movements and fashionable statements in the most modern, stylish manner.
So, REVEL STYLE magazine has become a powerful marketing tool at the brokerage level but a stronger voice on the grander, industry stage. Not only has it provided another narrative level to justify the relevance of independent brands in real estate circles, but also it offers a platform to exhibit likeminded ambitions and celebratory aspirations that should be associated with the world of real estate, set apart from the doom and gloom of interest rate conversations or statistical housing projections.
Most of all, REVEL STYLE magazine gives voice to lifestyles contingent upon the practice of selling and purchasing real estate. It communicates a spirit of excitement and anticipation, similar to the wave of emotions prevalent in the search for a dream home. It also depicts an attention to detail and pays homage to creative trends that are impacting lifestyles conducive to the varying perceptions of what constitutes a home, wherever it may be.
Further, the magazine imparts credibility to REVEL’s clients and colleagues, while setting a new standard for marketing in this ever-competitive arena of promotion. Best of all, it shows that REVEL cares enough to offer the very best efforts to advance the real estate interests of their clients, which in turn allows REVEL to REVELutionize real estate in every dimension of this business.
