Behind every successful real estate agent or brokerage is a story of ongoing persistence, determination and a sustainable strategy for growth. That sustainable strategy is not a one-size-fits-all approach — it’s one that works uniquely for you.

In an industry as dynamic as real estate, standing out requires more than just keeping up with trends. Discerning agents recognize the value of exploring new avenues that others may overlook. By being proactive, they stay ahead of the competition and consistently attract high-quality leads.

Here, we’ll share three lesser-known digital marketing opportunities that can open up a world of possibilities for your real estate business. Whether you’re a seasoned realtor or just starting your career, leveraging these innovative strategies can help you generate fresh leads and grow your brand.

1. Blog with hyper-localized content 

Position yourself as a local expert by creating blog content that speaks directly to your community. Not only will this attract potential buyers and sellers, but it will also build trust and credibility within your community.

Instead of casting a wide net, highlight specific areas or districts within your target area. Consider sharing valuable insights about local market trends, upcoming developments, schools, and community events. Include locally relevant keywords in your blog posts to improve local SEO and establish you as the go-to resource for anyone looking to settle within your area. 

2. Use targeted marketing on LinkedIn

As it turns out, LinkedIn isn’t just a place to host your resume; it’s also a powerful tool for targeted marketing in real estate. The best part is that real estate marketing on LinkedIn remains largely untapped, offering you a lucrative opportunity to stand out from the noise before the platform becomes overly saturated. 

Here are five ways you can make the most of this opportunity:

Optimize your LinkedIn business profile using keywords in your headline and summary to boost SEO and provide relevant information for your target audience. 

Utilize LinkedIn’s advanced search filters to connect with potential clients based on specific criteria, such as industry, job title or location.

Join and participate in LinkedIn groups related to your area or real estate niche, local business communities or homeowner associations to expand your network and visibility.

Repurpose content from your social media or blog posts that showcase your expertise and highlight your recent successes. Share industry insights, market updates and tips for home buyers and sellers.

Actively engage with your connections by liking and commenting on their posts, sharing relevant articles and participating in discussions.

3. Leverage AI for lead generation and client interaction

Another digital marketing tactic that remains untapped in this industry is the use of AI chatbots, such as ManyChat or LivePerson. Whether implementing them on your website or social media platforms, chatbots can elevate your user experience, generate leads and provide instant responses to potential clients. Plus, they’ll also save you time and energy, allowing you to focus your attention on more important tasks. 

Here are some ways AI chatbots can help with your lead-generation efforts:

Instant responses to inquiries. Chatbots can provide immediate responses to common inquiries from potential clients, such as those around property availability, pricing and scheduling viewings. This instant interaction can capture leads that might otherwise leave your site due to lack of immediate information.

24/7 availability. Unlike human agents, chatbots can operate around the clock. This ensures that you never miss an opportunity to engage with a potential client, even outside of regular business hours.

Lead qualification. Chatbots can ask qualifying questions to determine the needs and preferences of potential clients. This information is then forwarded to you, allowing you to follow up with highly qualified leads.

Appointment scheduling. Simplify the process of booking property viewings by integrating a scheduling feature into your chatbot. This allows clients to easily book appointments at their convenience.

Standing out in a sea of agents requires a proactive approach to marketing that allows you to differentiate yourself, attract fresh leads and ultimately grow your real estate business in a sustainable manner.

Remember, success in real estate often hinges on seizing opportunities that others overlook. Try implementing these lesser-known marketing ideas and watch as they propel your business forward.